Despite the numerous case studies and hard facts that proof that social media works. There are still plenty of skeptics that believe otherwise and think Social Media is a fad. Eric Qualman is back again to prove the skeptics wrong with an update to the popular Social Media Revolution video full of statistics on why social media is not a fad and why it’s here to stay.

Here are some notable points from the video:

• 96% of millennials have joined a social network
• Facebook has overtaken Google for weekly traffic in the U.S.
• Facebook has gone up to third from fourth in terms of population if it’s a country
• 80% of companies use social media for recruitment; 95% of these uses LinkedIn
• Generation Y and Z consider email passé
• In 4 minutes, 100+ hours of videos are uploaded to YouTube
• 34% of bloggers post opinions about products and brand
• Only 18% of traditional TV campaigns generate a positive ROI